Every Kid Deserves the Chance to Dream
Seattle Mariners ace Felix Hernandez was featured in Major League Baseball’s most recent Stand Up 2 Cancer public service announcement. The moving PSA campaign offers an intimate look into the lives of MLB stars when they were young and developing their passion for baseball— featuring cancer survivor and Chicago Cubs first baseman Anthony Rizzo, as well as Washington Nationals right fielder Bryce Harper, center fielder Mike Trout of the Los Angeles Angels, Seattle Mariners pitcher Felix Hernandez, Toronto Blue Jays pitcher David Price and center fielder Andrew McCutchen of the Pittsburgh Pirates. The new PSAs debut Friday, October 30th during Game Three of the 2015 World Series.
Major League Baseball and its 30 Clubs are the founding donors of SU2C and a lead donor since 2008, committing nearly $40 million to date. As the initiative’s founding donor, MLB has collaborated with SU2C on significant awareness-building efforts, including public service announcements, in-stadium promotion and fundraising events, and has supported SU2C throughout the year, including at the MLB All-Star Game and World Series. Stand Up To Cancer raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.